Faculty and Research - McDonough School of Business
Georgetown University

Stefan Jacoby

If you would like to receive an e-mail when the webcast is available, please post a comment below.
Twitter hashtag: #msbjacoby

Stefan Jacoby is the president and CEO of Volkswagen of America, Inc., taking responsibility for the Group’s automobile business in the United States.

He began his career in 1985 in the Industrial Sales Controlling Department at Volkswagen. In March 1988, he moved to the Controlling and Marketing Departments of Volkswagen of America for a year, and subsequently became responsible for pricing in the Commercial Vehicles business line.

In April 1990, Jacoby became head of controlling at Volkswagen Audi Nippon KK, Japan, helping to set up the new sales company. Following his return to Germany at the end of 1992, he assumed responsibility for Volkswagen AG exports and the control of Volkswagen sales companies in the Sales Planning Department.

From January 1995 to September 1997, he managed the General Office of the Chairman of the Board of Management of Volkswagen AG. As a member of the top management, he was responsible for the Asia-Pacific Region from October 1997 to September 2001, and was instrumental in bringing about the further expansion of the two Volkswagen joint ventures in China.

During the period October 2001 to February 2004, Jacoby was president and CEO of Mitsubishi Motors Europe B.V. headquartered in Amsterdam.
He subsequently returned to Volkswagen AG in Wolfsburg in March 2004, initially assuming responsibility for the Group Sales Strategy Department. He was appointed General Representative of Volkswagen AG for the Marketing and Sales Department in mid-2004.

Jacoby earned a master’s degree in business administration from the University of Cologne.

2 Responses to “Stefan Jacoby”

  1. The very best, and the most introspective question was from a member of the Executive Leadership class. Quite enthusiastic and forward-looking. Is Volkswagen Marketing changing gears to Facebook?

    Ohima Agans-Oliha
    EML Class 2005.

  2. John Rees says:

    I have been unsucessful in contacting Mr. Jacoby. Please ask him to view my VW experience at:
    http://www.reesphotos.com/VW/
    John Rees

Leave a Reply